Buyer's Insights' research is designed to help marketers determine the strategies and tactics that will best reach and convert prospects into customers.
Research for Marketing Enablement
Base Your Strategies On Buyer Needs
Improve Go-To-Market Dynamics:
Bring new products to market with precision through a strategic, repeatable approach to launch and enablement activities.
Create Messaging That Resonates:
Develop messages that align with your distinct audience throughout their engagement cycle.
Identify Market Opportunities:
Stimulate growth by identifying the market segments and buyers most likely to spend on your solutions.
The B2B buyer’s journey is long, sometimes taking months or even years. With our research, you can build a reliable map of this journey that highlights the many interim decision points along the way.
Any B2B tech purchase involves decision makers, influencers, implementers, and end-users. Buyer persona research helps you understand what would convince each of these roles to buy. Learn each persona’s jobs-to-be-done, pain points, level of influence, interactions with other personas, and more.
How does the market really view your brand? What needs to shift in order to turn prospects into buyers and users into advocates? Our B2B Brand Research provides a window into the awareness, consideration, usage, and advocacy of your brand and solutions, as well as your competitors’.
Your analytics and dashboards tell you what is happening. Get the “why” behind the numbers with Cascade Insights’ B2B Data-Driven Marketing Research.
Does your content persuade buyers or bore them? Or, worse, scare them away? Is it differentiated from the competition? Gain the insight you need to craft messages that lead to engagement.